„Wikipedia is the ninth most popular Web site in the world with more than 111,000 sites linking to the online encyclopedia. Wikipedia has surged to become the No. 1 reference site, making the appeal for marketers to get their companies listed irresistible”, was said in Marketing Sherpa special report. As Wikipedia rating is so high it really matters what information can be found there, it will shape brand identity definitely.
As various goods, companies and individuals have their brands, states also has. The value of brand in some degree lie on concept of reputation, what in general terms can be understood as society’s opinion. Very recently someone discovered that if typing in Google Latvian word „cūka” (in English „pig”) the search results show that No. 1 reference site is Wikipedia, where actually is information about The Prime Minister of the Republic of Latvia Aigars Kalvītis, whose ratings at the moment are as low as newer. Although article’s administrator has partly banned access, so anonymous users couldn't’t improve the content of the paper the search results will always be the same.
On the one hand society has rights to express its opinion, but on the other hand it is very important to think in broader categories, like reputation of state. I don’t judge the author of the „pig” idea, but every coin has two sides.
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